Online MBA programs like Barry University remove barriers to enrollment like cost and location, which broadens the pool of potential business students. The flexibility of these programs appeals to students who may already be in the workforce or have families or careers they’re hesitant to interrupt.
However, some students crave the regular interaction with classmates and professors that a traditional MBA can offer.
Data Science
Every business generates data, but not all companies can effectively extract actionable insights. Those who do can boost their marketing strategies and see more effective campaign ROI.
Extracting meaningful information from large amounts of data requires various skills, including programming, statistics & mathematics, and subject expertise. It also includes using specialized software and various graphical analysis tools.
With a deep understanding of customers, businesses can create highly personalized marketing messages that align with their interests. Netflix’s movie recommendations and Amazon’s product suggestions are classic examples of this kind of personalization, which boosts customer satisfaction and fosters loyalty.
Additionally, a thorough understanding of how marketing channels impact conversions can help marketers allocate their budgets more effectively. Using data science, it’s possible to determine customer lifetime value (CLV) and identify the most valuable groups for targeting. This is called customer segmentation.
Content Marketing
Content marketing is one of the best ways to advance your online MBA marketing strategies. This can help you create brand awareness, generate leads, and close sales.
Developing content can also help you build credibility and become recognized as a thought leader in your industry. For example, you can write articles that answer questions or provide in-depth trends analysis. You can even use graphically-appealing images to convey a message.
When deciding on the type of content to create, you must first research your audience. This will help you create a clear plan for achieving your goals. For instance, you must write an eBook encouraging people to subscribe and promote that content using social media and paid ads to increase email subscribers.
You can also use a tool to optimize your content and boost conversions. This tool is used by businesses such as Olyphant, who were able to triple their email list and get 3806% more conversions with gated content.
Social Media
Whether you cringe at your page, keep up with your aunt on Facebook, or follow your favorite brands on Instagram, you have been exposed to social media. These internet-based platforms enable people to connect and communicate worldwide in real time.
These networks allow civic participation and activism, awareness campaigns, and a wide range of entertainment, but they also profoundly impact our culture and society. For example, a recent study found that heavy social media use may contribute to higher levels of schadenfreude (the joy one feels at another’s misfortune), as well as increased depression, anxiety, and loneliness.
Fortunately, social media is also an opportunity for businesses to advance their marketing strategies. For instance, McKinsey reports that a quarter of omnichannel shoppers cite positive social interactions with a brand as the leading reason for their purchase.
These interactions can also lead to free advertising via word-of-mouth recommendations. In addition, these interactions can be monitored using analytics tools to monitor engagement rates, clicks, and more.
Email Marketing
Email is critical to any marketing strategy, allowing marketers to connect directly with their audience. Businesses can use targeted emails to nurture leads, promote events, and sell their products.
Understanding your audience’s behavior and preferences ensures engaging and relevant emails. A recent study by DMA found that relevancy was the top reason consumers liked brand emails, surpassing discounts and offers.
Students can use virtual networking opportunities by studying for an MBA online. They can interact with their professors and fellow students through online communities or webinars. This is a great way to meet people worldwide and expand your professional network, even after graduation.
Conclusion
As a result, these networks can be valuable sources of mentorship, job opportunities, and connections to potential employers. This is especially true for students in a top-ranked program. These programs have an extensive alumni network and are often located in major cities where business opportunities abound.
